Welcome to episode 49 of What I Know Now, the Personal Development and Leadership podcast.
This week’s guest is ‘Mr Network’ Andy Lopata. Andy is one of Europe’s Leading business networking strategists that works with companies on how to use networking tools to develop their businesses.
He helps people understand that Networking is not just about sales. Whether for lead generation, breaking down silos internally, recruitment and retention of top staff or developing future leaders, networks and collaboration have a key role to play. He works with clients to help recognise that role and put the strategy and skills in place to leverage it.
Andy was called ‘one of Europe’s leading business networking strategists’ by The Financial Times and ‘a true master of networking’ by The Independent. He has also co-authored two books on networking and a third book “Recommended: How to Sell Through Networking and Referrals” was published in August 2011. He is also planning a fourth book, which is due to be published in Autumn 2019.
Andy is a Fellow of the Professional Speaking Association (PSA) and of the Learning and Performance Institute and a Master of the Institute for Sales Management. He is also one of just 23 recipients of the PSA’s top honour, the ‘Award of Excellence’.
In this fascinating podcast, we discuss the following:
- How Andy became a Networking Strategist
- Common mistakes that people make with networking
- The need to step outside your comfort zone
- Developing a networking strategy
- Tips on how to sell through your network and generate more referrals
- Personalising your Networking Gifts
- Plans for his fourth book “Bigger than You”
- What advice Andy would give to his 18-year-old self
To find out more about Andy Lopata, there is plenty of information on his website lopata.co.uk and great videos to watch on his Youtube Channel. You can also give Andy a follow on Twitter @AndyLopata, Facebook and LinkedIn.
Let me know what you thought of Andy’s podcast by leaving a comment below and please share this episode with your friends on social media.
If you liked today’s podcast, there are plenty more fascinating podcasts here on the website, as well as all the latest daily videos and blogs.