Welcome to the landmark episode 50 of What I Know Now, the Personal Development and Leadership podcast.

This week’s guest on the show is Jeff Caselden. Jeff is a proven leader and problem solver having previously worked with Amazon, one of the world’s most well-known and fastest growing eCommerce and technology companies. Most recently he is the co-founder of Caselden Consulting, where he brings his experience in developing leaders and building high-performance teams to growth companies dealing with their own scaling challenges.

In his 17 years with Amazon, he culminated as site director for its Dublin Development Centre whose headcount grew over 400% during his leadership to become one of Amazon’s largest global technology hubs. He was also a leader and engineer in Amazon’s Search organisation for over 12 years, helping Amazon grow from $6bn to over $120bn in annual retail revenues. His Amazon experience also includes IT infrastructure management and engineering as well as customer service.

His key strengths lie typically in the areas of scalable technology operations, leadership development, international management & expansion, defining strategy & roadmaps, improving employee engagement & motivation, talent acquisition & development, and government/PR engagements. His technical experience includes management and engineering of mission-critical customer-facing distributed systems operations & automation, capacity planning & efficiency optimisation, and change & event management.

Jeff is a positive, adaptable, and curious person with a high sense of responsibility who sees the connectedness in everything. His open, accessible, emotionally intelligent style serves him well as a coach, mentor, and leader which also allows him to communicate effectively across disciplines, build relationships and networks, and always put customers first.

In this really interesting podcast, we discuss the following:

  • Jeff’s journey to now and making the decision to move to Dublin
  • Early challenges in setting up Amazon in Ireland
  • The importance of a leadership group in helping Amazon Ireland become the leading tech hub in Europe
  • Confidence to overcome any fears and anxiety
  • Things he believes companies need to focus more time and effort on
  • Jeff’s advice to organisations on how to improve their business
  • The challenges of starting his own company
  • What advice Jeff would offer to his 18-year-old self



To find out more about Jeff Caselden and his work, check out his website at caseldenconsulting.com, aspeire.com and you can also connect with him on Linkedin.

Let me know what you thought of Jeff’s podcast by leaving a comment below and please share this episode with your friends on social media.

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